BETWEEN MARKETING AND ONLINE SOFT DIPLOMACY: ASSESSING SOUTH KOREAN HEALTH AND BEAUTY PRODUCTS EXPANSIONS IN INDONESIA
Abstract
this a kind of new soft power method? With its enormous online network, how and why South Korean health and beauty products become so imminent in Indonesia? This study argues that a successful soft power strategy needs
a co-opted measure in distribution and cyber world is vast place that could benefit a country that knows how to
use it well. Furthermore, the collected data are literature studies from relevant sources, such as press releases and
government publications, from November 2019 to January 2020.
Keywords
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